Becca Searns is a designer, photographer, and creative director.

I grew up in an entrepreneurial family where marketing was part of everyday life—business conversations were as common as breakfast. That early exposure shaped how I think: creatively, strategically, and always a few steps ahead. After earning my BFA in New Media Design and MBA from RIT, I hit the road—quite literally—joining Remote Year and building a design career while traveling across six continents.

For over seven years, I’ve worked remotely—blending design thinking with lessons from the road: adaptability, curiosity, and a deep respect for different perspectives and new experiences. Somewhere between client calls and border crossings, I found my sweet spot at the intersection of UX, strategy, and story.

Now, as Creative Director at Haley Marketing, I lead design and user experience across our digital products and oversee the quality of our creative services. I’m especially passionate about helping businesses explore the future of creativity with AI—using emerging tools to elevate what makes each brand unique, not replace it.

𝗪𝗵𝗮𝘁 𝗜’𝗺 𝗳𝗼𝗰𝘂𝘀𝗲𝗱 𝗼𝗻 𝘁𝗼𝗱𝗮𝘆:

• How to build creative systems that stay human in an AI-powered world
• Leading teams to deliver thoughtful, story-first design at scale
• What it means to live a meaningful, self-designed life
• How travel, solitude, and experimentation can deepen our work and life

𝗔 𝗹𝗶𝘁𝘁𝗹𝗲 𝗲𝘅𝘁𝗿𝗮:

When I’m not designing, you’ll find me writing on Substack, chasing wild ice with my camera, or deep in a brainstorm about what comes next. I love connecting with fellow creatives, founders, and curious minds exploring the edge of design, technology, and meaningful work.